Date Archives April 2020

Ontario’s Three-Stage COVID-19 Economic Recovery Plan and What it Means for Makeup Artists & Beauty Pros

The Ontario government released a broad three-stage COVID-19 plan to re-open the economy on Monday, following the shut down since March 16th.

Ontario’s COVID-19 Economic Plan:

The announcement introduced a gradual, three-stage approach that maintains the emphasis on containment and public safety.

Ontario declared a state of emergency in mid-March in an effort to curb the spread of COVID-19, ordering the closure of any business deemed non-essential. Currently, the state of emergency has been extended until mid-May.

These mandated closures, of course, applied to makeup artists, hairstylists, nail techs, eyelash techs, eyebrow techs, tattoo artists, and many many more in the beauty and cosmetic industry.

The three-stage plan does not include specific dates, as every move will be carefully calculated based on the daily results and numbers coming in.

“The framework is about how we are reopening, not when we are reopening,” Ford said.

“I won’t set hard dates until we are ready, because the virus travels at its own speed.”

Each stage will be individually assessed and monitored by public health officials for two to four weeks.

If the virus proves too difficult to contain then certain measures and restrictions may be applied or revisited.

“As public health measures are lifted and as economic activity resumes, the public will need to continue to maintain physical distancing and hand washing, along with self-isolation when experiencing COVID-19 symptoms,” the province said in a release.

What does all of this mean for the beauty industry? Well… let’s take a look at the three stages and see!

All of the below information is available in more detail here

Below information comes directly from website cited above:

Reopening businesses and public spaces:

The reopening will be gradual and occur in stages. There will be two-to-four weeks between the launch of each stage to allow health officials to assess conditions before moving to the next one.

This will determine if measures should be adjusted, loosened or tightened. This approach will enable the government to ensure there are appropriate measures in place to open safely and limit health risks.

Everyday actions to protect your health, like physical distancing, frequent hand washing and staying home when ill, will continue through each stage.

Stage 1

In the first stage, we will consider:

• opening select workplaces that can meet current public health guidelines

• allowing essential gatherings of a limited number of people

• opening some outdoor spaces

• continued protections for vulnerable populations

Stage 2

In the second stage, we will consider:

• opening more workplaces with significant mitigation plans

• opening more public spaces

• allowing some larger public gatherings

• continued protections for vulnerable populations

Stage 3

In the final stage, we will consider:

• opening all workplaces responsibly

• relaxing restrictions on public gatherings

• continued protections for vulnerable populations

COVID-19 and the Affect on Makeup Artists:

Now let’s discuss how this will affect the makeup artist industry…

I understand we all have very different life situations and that everyone will have a different opinion. The below information is my opinion and you’re free to agree or disagree with my thoughts. Please understand that my opinions are formed based on my situation just the same as yours are based on your situation I am sure. Ultimately, however, I think it is important to remember the ultimate goal is to protect our healthcare system and to protect our fellow man.

This is a fact. It is completely and utterly impossible to do a person’s makeup while maintaining a physical distance of two meters or six feet. Unless you’re Stretch Armstrong (child of the 90’s reference lol!).

There is a paragraph right before the province’s three stages are outlined (directly from it clearly states that throughout all three stages physical distancing will continue.

Everyday actions to protect your health, like physical distancing, frequent hand washing and staying home when ill, will continue through each stage.

Yes, I realize we all want to get on with our lives and get back to work; but realistically, based on this information it does not look like makeup artists will be returning to work anytime soon. Based on those guidelines how can we?

Stage 3 allows for “opening all workplaces responsibly”. Unless you have PPE training and have access to approved PPE then I would say that you cannot responsibility allow a makeup artist to return to work.

COVID-19 and When Will Makeup Artists be Able to Work Again:

I am not sure how they would allow a makeup artist to work within 1-2 feet of an unprotected client (you can’t do someone’s makeup with a mask on them lol).

Will they train makeup artists on how to properly protect themselves with personal protective equipment? Doubtful. Would you want to learn and continue to do makeup if you had to suit up as if you were about to operate?

I don’t have the answers for you but as a full-time professional makeup artist with a jam-packed schedule, I’m not sure you can responsibly open and offer makeup unless those extremes are taken.

We all have our own opinions and live very different lives. What I think is most important in this debate are the hard facts. We need to work together and respect that we all have something to lose and something to gain.

We are all in different situations, it’s about respecting that!

Maybe, someone who is, for example, a 25-year-old makeup artist, who has no contact with the elderly or anyone who would be at risk, is impatient to get back to work and normal life… But what about the makeup artist who is a mother to a child with an autoimmune disorder? Or the artist who cares for their elderly parent(s) or grandparent(s)? Or the artist who themselves are at higher risk because of pre-existing conditions?

Should Makeup Artists Wear Full PPE? Is Looking Good Worth Risking Lives?

A few weeks ago I found myself shopping for personal protective equipment (PPE). I stopped myself before I bought any of it. “Should I really have to do this?” Was the thought I had to myself. I am not a trained nurse, nor do I have any medical field training. If PPE is not worn or handled properly, then you are going to infect yourself or someone else.

My personal take on this information is that makeup artists will not be cleared to return to work until there is either a vaccine or a cure/proven treatment. The only other option is to provide PPE training and equipment access to artists.

Personally, I do not feel that makeup is a vital or essential service. I love my job with all my heart and can’t wait to return to work. But, until there is a solution for makeup artists I am happy to do my part to protect healthcare workers and my family.

As a professional makeup artist; it would not be uncommon for me to apply makeup to anywhere between 1 and 30 people in one day!!! That is a lot of contact with unprotected people!

The beauty community is a very high-risk environment, both for the beauty professional and for their client. Working in such close proximity with someone who can’t be protected is the exact opposite of what’s been recommended.

Please, if you are a makeup artist or beauty professional and you are reading this article right to the end. Please know that by following these guidelines and you are helping to slow the curve.


Remember that if our healthcare system is overcapacity when you or someone you love has an emergency, there might not be a doctor to save them.

So think twice before you complain about staying home. And remember… past generations were asked to go to war and give their lives to protect the ones they love.

Appreciate what you have and do not take it for granted. Yes, we all want our lives back but now is the time to appreciate what you have and work on all the things you’ve always complained about not having time for!

See our COVID-19 update here

COVID-19 Policy Update

Modern Makeup is following all government guidelines in regards to the current COVID-19 pandemic situation.

We are currently closed for business and will remain closed until the government deems it is safe for us to return to work.

Unfortunately, these are very uncertain times and no one has any real estimate on when makeup artists will be given the green light to return to work.

We anticipate that we will not re-open until there is a vaccine readily available.

At Modern Makeup both our client and our artist’s safety come first.

As you can imagine, doing a client’s makeup involves us being very close up, often within a one-foot distance.

Doing makeup also requires us to be touching your face including your eyes, nose area, and mouth area.

For these reasons, we anticipate being one of the last industries to safely return to work.

Client Bookings (Already Booked):

For all clients with upcoming appointments, you will never lose your deposit/retainer paid.

Modifications to our cancellation policy have been made to accommodate all clients who’ve had their bookings affected by COVID-19.

We are able to move retainer payments made to a new date.

Our client’s satisfaction and happiness is our number one priority,

2020 Bookings (Not Yet Booked):

We will currently NOT be accepting any bookings for 2020.

We do not yet know when we will be able to return to work, and as a result, we do not want to be accepting new deposits/retainer payments; only to have to reschedule/cancel/refund them in the future.

If you are inquiring about a future booking within the next 18 months we will take your name and information and note it in our bookings calendar.

As soon as we can to return to work we will reach out to all prospective clients and see if you are still interested in booking your appointment.

We are anxious to return to work as soon as possible!

Please stay home and stay safe!